Analytics overview

Learn about the Analytics Overview page in the Algolia extension for Magento 2.

Algolia offers search analytics to help you understand how your search meets the expectations of your users. The Algolia extension for Magento Open Source and Adobe Commerce comes with its own Analytics dashboard that shows some of this data. Go to Stores > Algolia Search > Analytics Overview to get started.

Filtering data

You can filter analytics data by store view, index type, and date range. The index types are limited to products, categories, and pages.

By default, Algolia retains the last 90 days of your analytics history. You can extend your analytics retention up to 365 days.

Extended analytics retention is available as an add-on to your pricing plan.

Metrics

The Analytics page provides the following metrics out of the box:

Metric	Description
Total searches	How many searches were performed. As-you-type searches are aggregated. For example, if a user searches for “iPad”, the queries i, iP, iPa, and iPad count as one search
Users	How many unique users performed a search
No results rate	Percentage of searches that returned 0 results. The lower, the better
Daily searches	A bar chart displaying the number of searches per day in the selected date range. You can reveal more daily statistics by hovering over each bar
Popular searches	Which searches are performed most often
Popular results	Results that are displayed most often in the results after a search
No results searches	Search queries that returned 0 results. Consider adding synonyms to your index, or improve keywords in your data set to reduce the number of no results searches.

Click and conversion analytics

Algolia tracks a search, when the search request contains the clickAnalytics=true parameter. See Click and conversion analytics for more information.

With Click Analytics enabled, you can find these additional metrics in the Analytics dashboard:

Metric	Description
Conversion rate	Percentage of tracked searches that lead to a successful conversion. See Click and conversion analytics for more information.
Conversion rate (Add to Cart)	Percentage of tracked searches that lead to a customer adding an item to their cart.
Conversion rate (Place Order)	Percentage of tracked searches that lead to a customer completing a purchase.
Click-through rate (CTR)	Percentage of users that click at least one result in a tracked search.
Click position	The average position of the clicks in the search results. For example, a click position of 1 indicates that every user clicked on the first result when searching.

Algolia cookie configuration

To optimize your analytics, how you choose to collect cookies on your website is important. For information about how the Algolia extension determines consent, see cookie law compliance .